Undergraduate Certificate in Business & Management in Product and Brand Management

Eligibility Details

High school diploma, GED or equiv. International Education

Credit Hours

18 total credit hours

Total Courses

03 courses

Program Duration

2 Months (Self-Paced) Program

Program Fee

$2,340

COURSES OFFERED

An CIBT undergraduate certificate ensures that you will have limitless chances for career advancement. The certificates enable you to strengthen your skill set and professional advancement opportunities. 

  • Courses Code

  • Courses Name

  • Credit Hours

  • PBM-188

  • Marketing Channels (PBM-188)

  • 6 Credits Credits

  • View

  • PBM-332

  • Current Issues In Brand Management (PBM-332)

  • 6 Credits Credits

  • View

  • PBM-389

  • Marketing Of High Technology Products (PBM-389)

  • 6 Credits Credits

  • View

Marketing Channels (PBM-188)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Marketing Channel Concepts
     The Channel Participants
     The Environment Of Marketing Channels
     Behavioral Processes In Marketing Channels
  In Section 2 of this course you will cover these topics:
     Strategy In Marketing Channels
     Designing The Marketing Channel
     Selecting The Channel Members
     Target Markets And Channel Design Strategy
  In Section 3 of this course you will cover these topics:
     Motivating The Channel Members
     Product Issues In Channel Management
     Pricing Issues In Channel Management
     Promotion Through The Marketing Channel
  In Section 4 of this course you will cover these topics:
     Logistics And Channel Management
     Evaluating Channel Member Performance
     Electronic Marketing Channels
  In Section 5 of this course you will cover these topics:
     Direct Selling And Direct Marketing Channel Systems
     Marketing Channels For Services
     International Channel Perspectives

Current Issues In Brand Management (PBM-332)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     The World Of Advertising And Integrated Brand Promotion
     The Structure Of The Advertising Industry: Advertisers, Advertising Agencies, And Support Organizations
     The Evolution Of Promoting And Advertising Brands
     Social, Ethical, And Regulatory Aspects Of Advertising
  In Section 2 of this course you will cover these topics:
     Advertising, Integrated Brand Promotion, And Consumer Behavior
     Market Segmentation, Positioning, And The Value Proposition
     Advertising And Promotion Research
     Planning Advertising And Integrated Brand Promotion
  In Section 3 of this course you will cover these topics:
     Advertising Planning: An International Perspective
     Creativity, Advertising, And The Brand
     Message Strategy
     Copywriting
  In Section 4 of this course you will cover these topics:
     Art Direction And Production
     Media Strategy And Planning For Advertising And Ibp
     Media Planning: Print, Television, And Radio
     Media Planning: Advertising And Ibp On The Internet
  In Section 5 of this course you will cover these topics:
     Support Media, Event Sponsorship, And Branded Entertainment
     Sales Promotion And Point-Of-Purchase Advertising
     Direct Marketing
     Public Relations And Corporate Advertising

Marketing Of High Technology Products (PBM-389)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To High-Technology
     Strategy And Corporate Culture In High-Tech Firms
     Relationship Marketing: Partnerships And Alliances
  In Section 2 of this course you will cover these topics:
     Market Orientation And Rdmarketing Interaction In High-Technology Firms
     Marketing Research Tools In High-Tech Markets
  In Section 3 of this course you will cover these topics:
     Understanding High-Tech Customers
     Product Development And Management Issues In High-Tech Markets
  In Section 4 of this course you will cover these topics:
     Distribution Channels And Supply Chain Management In High-Tech Markets
     Pricing Considerations In High-Tech Markets
  In Section 5 of this course you will cover these topics:
     Advertising And Promotion In High-Tech Markets
     E-Business, E-Commerce And The Internet.
     Realizing The Promise Of Technology
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Course Details

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