Undergraduate Certificate in Business & Management in Advertising

Eligibility Details

High school diploma, GED or equiv. International Education

Credit Hours

18 total credit hours

Total Courses

03 courses

Program Duration

2 Months (Self-Paced) Program

Program Fee

$2,340

COURSES OFFERED

An CIBT undergraduate certificate ensures that you will have limitless chances for career advancement. The certificates enable you to strengthen your skill set and professional advancement opportunities. 

  • Courses Code

  • Courses Name

  • Credit Hours

  • ADV-104

  • Marketing Research (ADV-104)

  • 6 Credits Credits

  • View

  • MKT-224

  • Marketing And High Technology Products (MKT-224)

  • 6 Credits Credits

  • View

  • ADV-684

  • Introduction To Advertising Media (ADV-684)

  • 6 Credits Credits

  • View

Marketing Research (ADV-104)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To Marketing Research
     The Marketing Research Process
     Defining The Problem And Determining Research Objectives
  In Section 2 of this course you will cover these topics:
     Research Design
     Secondary Data And Databases
     Observation, Focus Groups, And Other Qualitative Methods
  In Section 3 of this course you will cover these topics:
     Survey Research
     Primary Data Collection: Observation
     Primary Data Collection: Experimentation
  In Section 4 of this course you will cover these topics:
     Measurement In Marketing Research
     Designing The Questionnaire
     Basic Sampling Issues
  In Section 5 of this course you will cover these topics:
     Sample Size Determination
     Data Processing And Fundamental Data Analysis
     The Marketing Research Report: Preparation And Presentation

Marketing And High Technology Products (MKT-224)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To High-Technology
     Strategy And Corporate Culture In High-Tech Firms
     Relationship Marketing: Partnerships And Alliances
  In Section 2 of this course you will cover these topics:
     Market Orientation And Rd—Marketing Interaction In High-Technology Firms
     Marketing Research Tools In High-Tech Markets
     Understanding High-Tech Customers
  In Section 3 of this course you will cover these topics:
     Product Development And Management Issues In High-Tech Markets
     Distribution Channels And Supply Chain Management In High-Tech Markets
  In Section 4 of this course you will cover these topics:
     Pricing Considerations In High-Tech Markets
     Advertising And Promotion In High-Tech Markets: Tools To Build And Maintain Customer Relationships
  In Section 5 of this course you will cover these topics:
     E-Business, E-Commerce And The Internet
     Realizing The Promise Of Technology

Introduction To Advertising Media (ADV-684)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Background Of Today’S Advertising
     Roles Of Advertising
     The Advertising Spiral And Brand Planning
     Target Marketing
     The Advertising Agency, Media Services, And Other Services
  In Section 2 of this course you will cover these topics:
     The Advertiser’S Marketing/Advertising Operation
     Media Strategy
     Using Television
     Using Radio
     Using Newspapers
  In Section 3 of this course you will cover these topics:
     Using Magazines
     Out-Of-Home Advertising
     Internet And Direct-Response Advertising
     Sales Promotion
     Research In Advertising
  In Section 4 of this course you will cover these topics:
     Creating The Message
     The Total Concept: Words And Visuals
     Print Production
     The Television Commercial
     The Radio Commercial
  In Section 5 of this course you will cover these topics:
     Trademarks And Packaging
     The Complete Campaign
     International Advertising
     Economic, Social, And Legal Effects Of Advertising
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Course Details

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