Undergraduate Diploma in Business & Management in Product and Brand Management

Eligibility Details

High school diploma, GED or equiv. International Education

Credit Hours

36 total credit hours

Total Courses

06 courses

Program Duration

6 Months (Self-Paced) Program

Program Fee

$3,240

COURSES OFFERED

CIBT's Undergraduate Diploma has the highest value and is recognised by international businesses and agencies that are eager to recruit exceptional students who have been attending CIBT.

  • Courses Code

  • Courses Name

  • Credit Hours

  • PBM-188

  • Marketing Channels (PBM-188)

  • 6 Credits Credits

  • View

  • PBM-332

  • Current Issues In Brand Management (PBM-332)

  • 6 Credits Credits

  • View

  • PBM-389

  • Marketing Of High Technology Products (PBM-389)

  • 6 Credits Credits

  • View

  • PBM-754

  • Fundamentals Of Production Planning (PBM-754)

  • 6 Credits Credits

  • View

  • PBM-839

  • Introduction To New Product Development (PBM-839)

  • 6 Credits Credits

  • View

  • PBM-870

  • Introduction To Product And Brand Management (PBM-870)

  • 6 Credits Credits

  • View

Marketing Channels (PBM-188)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Marketing Channel Concepts
     The Channel Participants
     The Environment Of Marketing Channels
     Behavioral Processes In Marketing Channels
  In Section 2 of this course you will cover these topics:
     Strategy In Marketing Channels
     Designing The Marketing Channel
     Selecting The Channel Members
     Target Markets And Channel Design Strategy
  In Section 3 of this course you will cover these topics:
     Motivating The Channel Members
     Product Issues In Channel Management
     Pricing Issues In Channel Management
     Promotion Through The Marketing Channel
  In Section 4 of this course you will cover these topics:
     Logistics And Channel Management
     Evaluating Channel Member Performance
     Electronic Marketing Channels
  In Section 5 of this course you will cover these topics:
     Direct Selling And Direct Marketing Channel Systems
     Marketing Channels For Services
     International Channel Perspectives

Current Issues In Brand Management (PBM-332)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     The World Of Advertising And Integrated Brand Promotion
     The Structure Of The Advertising Industry: Advertisers, Advertising Agencies, And Support Organizations
     The Evolution Of Promoting And Advertising Brands
     Social, Ethical, And Regulatory Aspects Of Advertising
  In Section 2 of this course you will cover these topics:
     Advertising, Integrated Brand Promotion, And Consumer Behavior
     Market Segmentation, Positioning, And The Value Proposition
     Advertising And Promotion Research
     Planning Advertising And Integrated Brand Promotion
  In Section 3 of this course you will cover these topics:
     Advertising Planning: An International Perspective
     Creativity, Advertising, And The Brand
     Message Strategy
     Copywriting
  In Section 4 of this course you will cover these topics:
     Art Direction And Production
     Media Strategy And Planning For Advertising And Ibp
     Media Planning: Print, Television, And Radio
     Media Planning: Advertising And Ibp On The Internet
  In Section 5 of this course you will cover these topics:
     Support Media, Event Sponsorship, And Branded Entertainment
     Sales Promotion And Point-Of-Purchase Advertising
     Direct Marketing
     Public Relations And Corporate Advertising

Marketing Of High Technology Products (PBM-389)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To High-Technology
     Strategy And Corporate Culture In High-Tech Firms
     Relationship Marketing: Partnerships And Alliances
  In Section 2 of this course you will cover these topics:
     Market Orientation And Rdmarketing Interaction In High-Technology Firms
     Marketing Research Tools In High-Tech Markets
  In Section 3 of this course you will cover these topics:
     Understanding High-Tech Customers
     Product Development And Management Issues In High-Tech Markets
  In Section 4 of this course you will cover these topics:
     Distribution Channels And Supply Chain Management In High-Tech Markets
     Pricing Considerations In High-Tech Markets
  In Section 5 of this course you will cover these topics:
     Advertising And Promotion In High-Tech Markets
     E-Business, E-Commerce And The Internet.
     Realizing The Promise Of Technology

Fundamentals Of Production Planning (PBM-754)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Overview Of Planning And Control
     Forecasting Fundamentals
     Sales And Operations Planning
  In Section 2 of this course you will cover these topics:
     The Master Schedule
     Inventory Management
     Material Requirements Planning
  In Section 3 of this course you will cover these topics:
     Capacity Management
     Production Activity Control
  In Section 4 of this course you will cover these topics:
     Lean Production And Jit
     Theory Of Constraints And Drum-Buffer-Rope
  In Section 5 of this course you will cover these topics:
     Partnering Activities- Purchasing And Distribution
     System Integration And Implementation

Introduction To New Product Development (PBM-839)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Innovation Management: An Introduction
     Economics And Market Adoption
     Managing Innovation Within Firms
     Innovation And Operations Management
  In Section 2 of this course you will cover these topics:
     Managing Intellectual Property
     Managing Organizational Knowledge
     Strategic Alliances And Networks
  In Section 3 of this course you will cover these topics:
     Management Of Research Development
     Managing Rd Projects
     Open Innovation And Technology Transfer
  In Section 4 of this course you will cover these topics:
     Product Brand Strategy
     New Product Development
     Packaging And Product Development
  In Section 5 of this course you will cover these topics:
     New Service Innovation
     Market Research And Its Influence On New Product Development
     Managing Thenew Product Development Process

Introduction To Product And Brand Management (PBM-870)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To Product Management
     Marketing Planning
     Defining The Competitive Set
     Category Attractiveness Analysis
  In Section 2 of this course you will cover these topics:
     Competitor Analysis
     Customer Analysis
     Market Potential And Sales Forecasting
  In Section 3 of this course you will cover these topics:
     Developing Product Strategy
     New Products
     Pricing Decisions
  In Section 4 of this course you will cover these topics:
     Advertising Decisions
     Promotions
     Channel Management
  In Section 5 of this course you will cover these topics:
     Service And Direct Customer-Based Marketing
     Financial Analysis
     Marketing Metrics
✖

Course Details

WHO WE ARE

Knowledge will bring you the opportunity to make a difference.

California Institute of Business and Technology of Business and Technology is one of the greatest online colleges in the United States and a global pioneer in online education. CIBT, renowned for its inexpensive online degree programs and accessibility, enables working professionals and individuals to continue their education at their own speed and in their own time.

Discover More

Get Substantial Career Growth With Our Accredited Degree Programs.

About Us