Master's Degree (MBA) in Product and Brand Management

Eligibility Details

Bachelor's Degree or equiv. international education

Credit Hours

60 total credit hours

Total Courses

10 courses

Program Duration

1 Year (Self-Paced)

Program Fee

$27,000

COURSES OFFERED

Master's degrees from CIBT can offer up new opportunities for your future, particularly in terms of your job path.When you get your Master's degree from CIBT, you can be sure that lots of great opportunities will be waiting for you. 

  • Courses Code

  • Courses Name

  • Credit Hours

  • BA-019

  • Sales And Sales Management (BA-019)

  • 6 Credits Credits

  • View

  • BA-254

  • Advanced International Advertising (BA-254)

  • 6 Credits Credits

  • View

  • BA-787

  • Advertising Management (BA-787)

  • 6 Credits Credits

  • View

  • BA-826

  • Internet Advertising (BA-826)

  • 6 Credits Credits

  • View

  • BA-853

  • Marketing Management (BA-853)

  • 6 Credits Credits

  • View

  • PBM-067

  • New Products Development Management (PBM-067)

  • 6 Credits Credits

  • View

  • PBM-173

  • Marketing Channels And Distribution Management (PBM-173)

  • 6 Credits Credits

  • View

  • PBM-424

  • Advanced Marketing Communications (PBM-424)

  • 6 Credits Credits

  • View

  • PBM-479

  • Strategic Brand Management (PBM-479)

  • 6 Credits Credits

  • View

  • ADV-796

  • Advanced Marketing Research (ADV-796)

  • 6 Credits Credits

  • View

Sales And Sales Management (BA-019)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Why Service Matters
     Behaviors That Engage Customers
     Active Listening
  In Section 2 of this course you will cover these topics:
     Use The Telephone Right For Good Service
     Use Friendly Web Sites And Electronic Communication
     Recognize And Deal With Customer Turnoffs
  In Section 3 of this course you will cover these topics:
     Get Customer Feedback
     Recover The Potentially Lost Customer
     Exceed Expectations With Value
  In Section 4 of this course you will cover these topics:
     Electronic Commerce And Customers
     Customers Relationship Management
     Managing Your Time And Tasks To Reduce Stress
  In Section 5 of this course you will cover these topics:
     Get Employees To Give Great Service
     Recognize The Emerging Trends In Customer Service

Advanced International Advertising (BA-254)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To International Advertising
     Advertising Management
  In Section 2 of this course you will cover these topics:
     The Economic, Social And Regulatory Aspects Of Advertising
     The Scope Of Advertising From Local To International
  In Section 3 of this course you will cover these topics:
     Advertising Design: Message Strategies And Executional Frameworks
     Advertising Media Selection
  In Section 4 of this course you will cover these topics:
     Global Segmentation And Positioning
     Creating Ads For International Markets
  In Section 5 of this course you will cover these topics:
     Types Of Advertising Appeals
     The Current Global Advertising Environment

Advertising Management (BA-787)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Overview Of Advertising Management
     Marketing And Consumer Behavior: The Foundations Of Advertising
     Effective And Creative Advertising Messages
  In Section 2 of this course you will cover these topics:
     Message Appeals And Endorsers
     Measuring Advertising Message Effectiveness
     Planning Media Strategy: Disseminating The Message
  In Section 3 of this course you will cover these topics:
     Creative Strategy And Creative Process
     Producing Ads For Print, Electronic And Digital Media
     Using Print Media
  In Section 4 of this course you will cover these topics:
     Using Electronic Media: Television And Radio
     Using Digital Interactive Media
  In Section 5 of this course you will cover these topics:
     Using Out-Of-Home, Exhibitive, And Supplementary Media
     Ethical, Regulatory, And Environmental Issues

Internet Advertising (BA-826)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To Internet Advertising  
     Targeting Approaches:  A Unique Element In Internet Advertising
  In Section 2 of this course you will cover these topics:
     Online Advertising Reach And Frequency Concepts
     Display Advertising Online:  What To Choose? 
  In Section 3 of this course you will cover these topics:
     The Connection Of Online Search And Advertising
     Online Shopping And Buying
  In Section 4 of this course you will cover these topics:
     Advertising Personally: Email And Word Of Mouth
     Contextual Advertising
  In Section 5 of this course you will cover these topics:
     Trends In Online Advertising
     Ethics Of Online Advertising

Marketing Management (BA-853)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Defining Marketing For The Twenty-First Century
     Strategic Planning And The Marketing Management Process
     Marketing Research: Process And Systems For Decision Making
  In Section 2 of this course you will cover these topics:
     Consumer Behavior
     Business, Government, And Institutional Buying
     Identifying Market Segments And Targets
  In Section 3 of this course you will cover these topics:
     Product And Brand Strategy
     New Product Planning And Development
     Designing And Managing Integrated Marketing Communications
  In Section 4 of this course you will cover these topics:
     Personal Selling, Relationship Building, And Sales Management
     Distribution Strategy
     Pricing Strategy
  In Section 5 of this course you will cover these topics:
     The Marketing Of Services
     Tapping Into Global Markets
     Managing A Holistic Marketing Organization

New Products Development Management (PBM-067)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To New Product Development
     New Product Strategies
     Proactive New Product Development Process
     Market Definition And Entry Strategy
     Idea Generation
  In Section 2 of this course you will cover these topics:
     An Overview Of The Design Process
     Customer Measurement — A Review
     Perceptual Mapping: Identification Of Strategic Benefits
     Customer Needs And Perceptual Mapping: Methods And Procedures
     Strategic Product Positioning And Customer Preferences
  In Section 3 of this course you will cover these topics:
     Benefit Segmentation And Product Positioning
     Estimating Sales Potential: “What-If” Analyses
     Designing For Quality
     Integrated Design: Case Examples
  In Section 4 of this course you will cover these topics:
     Advertising And Product Testing
     Pretest Market Forecasting
     Test Marketing
     Launching The Product
  In Section 5 of this course you will cover these topics:
     Managing Through Life Cycle
     Organizing For Innovation
     Customizing The New-Product Development Process
     New-Product Development Revisited

Marketing Channels And Distribution Management (PBM-173)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     The Supply Challenge
     The Evolution Of Purchasing And Supply Management
     The Make Or Buy Decision: A Theoretical Perspective
     Sourcing Strategies And Supply Chain Configurations
  In Section 2 of this course you will cover these topics:
     Strategic Supplier Selection
     Supplier Development
     Supply Strategy: The Development Of The Supply Wheel
     Aligning Supply With Corporate Strategy
  In Section 3 of this course you will cover these topics:
     Competency And Skills Development For Strategic Supply
     Organizational Structures For Supply Management
     Performance Measurement
     Cost Benefit Analysis
  In Section 4 of this course you will cover these topics:
     Managing Interfirm Relationships
     Environmental And Ethical Issues In Supply Management
     Involving Suppliers In New Project Development
     Public And Regulated Supply Management
  In Section 5 of this course you will cover these topics:
     Electronic Supply
     The Relevance Of Commodities
     Services Procurement
     The Future - A Trajectory For Supply Management

Advanced Marketing Communications (PBM-424)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Know Why Service Matters
     Use Behaviors That Engage Your Customers
     Apply Your Best Listening Skills
  In Section 2 of this course you will cover these topics:
     Use The Telephone Right For Good Service
     Use Friendly Web Sites And Electronic Communication
     Recognize And Deal With Customer Turnoffs
  In Section 3 of this course you will cover these topics:
     Get Customer Feedback
     Recover The Potentially Lost Customer
     Exceed Expectations With Value
  In Section 4 of this course you will cover these topics:
     Give Customers A-Plus Information
     Exceed Customer Expectations With Convenience
     Managing Your Time And Tasks To Reduce Stress
  In Section 5 of this course you will cover these topics:
     Get Employees To Give Great Service
     Recognize The Emerging Trends In Customer Service

Strategic Brand Management (PBM-479)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Brands Brand Management
     Customer-Based Brand Equity
     Brand Positioning
  In Section 2 of this course you will cover these topics:
     Choosing Brand Elements To Build Brand Equity
     Designing Marketing Programs To Build Brand Equity
     Integrating Marketing Communications To Build Brand Equity
  In Section 3 of this course you will cover these topics:
     Leveraging Secondary Brand Associations To Build Brand Equity
     Developing A Brand Equity Measurement Management System
     Measuring Sources Of Brand Equity: Capturing Customer Mindset
  In Section 4 of this course you will cover these topics:
     Measuring Outcomes Of Brand Equity: Capturing Market Performance
     Designing And Implementing Branding Strategies
     Introducing And Naming New Products And Brand Extensions
  In Section 5 of this course you will cover these topics:
     Managing Brands Over Time
     Managing Brands Over Geographic Boundaries And Market Segments
     Closing Observations

Advanced Marketing Research (ADV-796)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To Marketing Research
     Developing The Marketing Research Problem
     Research Design
     Exploratory Research Design: Secondary Data
     Exploratory Research Design: Qualitative Research
  In Section 2 of this course you will cover these topics:
     Descriptive Research Design: Survey And Observation
     Causal Research Design: Experimentation
     Measurement And Scaling: Fundamentals And Comparative Scaling
     Measurement And Scaling: Non-Comparative Scaling Techniques
     Questionnaire And Form Design
  In Section 3 of this course you will cover these topics:
     Sampling: Design And Procedures
     Sampling: Final And Initial Sample Size Determination
     Fieldwork
     Data Preparation
     Frequency Distribution, Cross-Tabulation, And Hypothesis Testing
  In Section 4 of this course you will cover these topics:
     Analysis Of Variance And Covariance
     Correlation And Regression
     Discriminant And Logit Analysis
     Factor Analysis
  In Section 5 of this course you will cover these topics:
     Cluster Analysis
     Multidimensional Scaling And Conjoint Analysis
     Report Preparation And Presentation
     International Marketing Research
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Course Details

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