Graduate Diploma in Business & Management in Marketing

Eligibility Details

Bachelor's degree, or equiv. International Education

Credit Hours

30 total credit hours

Total Courses

05 courses

Program Duration

6 Months (Self-Paced) Program

Program Fee

$6,450

COURSES OFFERED

A graduate degree from CIBT helps you solidify your growth as a person by giving you the chance to try out many different businesses and ventures. This lets you live the way you want to live. 

  • Courses Code

  • Courses Name

  • Credit Hours

  • ADV-104

  • Marketing Research (ADV-104)

  • 6 Credits Credits

  • View

  • MKT-224

  • Marketing And High Technology Products (MKT-224)

  • 6 Credits Credits

  • View

  • MKT-343

  • Principles Of Professional Selling (MKT-343)

  • 6 Credits Credits

  • View

  • MKT-571

  • Introduction To Marketing (MKT-571)

  • 6 Credits Credits

  • View

  • RMT-744

  • Introduction To Consumer Behavior (RMT-744)

  • 6 Credits Credits

  • View

Marketing Research (ADV-104)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To Marketing Research
     The Marketing Research Process
     Defining The Problem And Determining Research Objectives
  In Section 2 of this course you will cover these topics:
     Research Design
     Secondary Data And Databases
     Observation, Focus Groups, And Other Qualitative Methods
  In Section 3 of this course you will cover these topics:
     Survey Research
     Primary Data Collection: Observation
     Primary Data Collection: Experimentation
  In Section 4 of this course you will cover these topics:
     Measurement In Marketing Research
     Designing The Questionnaire
     Basic Sampling Issues
  In Section 5 of this course you will cover these topics:
     Sample Size Determination
     Data Processing And Fundamental Data Analysis
     The Marketing Research Report: Preparation And Presentation

Marketing And High Technology Products (MKT-224)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To High-Technology
     Strategy And Corporate Culture In High-Tech Firms
     Relationship Marketing: Partnerships And Alliances
  In Section 2 of this course you will cover these topics:
     Market Orientation And Rd—Marketing Interaction In High-Technology Firms
     Marketing Research Tools In High-Tech Markets
     Understanding High-Tech Customers
  In Section 3 of this course you will cover these topics:
     Product Development And Management Issues In High-Tech Markets
     Distribution Channels And Supply Chain Management In High-Tech Markets
  In Section 4 of this course you will cover these topics:
     Pricing Considerations In High-Tech Markets
     Advertising And Promotion In High-Tech Markets: Tools To Build And Maintain Customer Relationships
  In Section 5 of this course you will cover these topics:
     E-Business, E-Commerce And The Internet
     Realizing The Promise Of Technology

Principles Of Professional Selling (MKT-343)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Personal Selling And The Marketing Concept
     Creating Value With A Relationship Strategy
     Communication Styles: A Key To Adaptive Selling Today
     Ethics: The Foundation For Relationships In Selling
  In Section 2 of this course you will cover these topics:
     Creating Product Solutions
     Product-Selling Strategies That Add Value
     The Buying Process And Buyer Behavior
  In Section 3 of this course you will cover these topics:
     Developing And Qualifying A Prospect Base
     Approaching The Customer With Adaptive Selling
     Creating The Consultative Sales Presentation
  In Section 4 of this course you will cover these topics:
     Creating Value With The Sales Demonstration
     Negotiating Buyer Concerns
     Adapting The Close And Confirming The Partnership
  In Section 5 of this course you will cover these topics:
     Servicing The Sale And Building The Partnership
     Opportunity Management: The Key To Greater Sales Productivity
     Management Of The Sales Force

Introduction To Marketing (MKT-571)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Marketing: Creating And Capturing Customer Value
     Developing Successful Marketing And Organizational Strategies
     Analyzing The Marketing Environment
     Ethical And Social Responsibility In Marketing
  In Section 2 of this course you will cover these topics:
     Managing Marketing Information To Gain Customer Insights
     Understanding Consumer And Business Buyer Behavior
     Customer-Driven Marketing Strategy: Creating Value For Target Customers
  In Section 3 of this course you will cover these topics:
     Products, Services, And Brands: Building Customer Value
     New-Product Development And Product Life-Cycle Strategies
     Pricing: Understanding And Capturing Customer Value
  In Section 4 of this course you will cover these topics:
     Managing Marketing Channels
     Retailing And Wholesaling
     Integrated Marketing Communications And Direct Marketing
  In Section 5 of this course you will cover these topics:
     Communicating Customer Value: Advertising And Public Relations
     Communicating Customer Value: Personal Selling And Sales Promotion
     Direct And Online Marketing: Building Direct Customer Relationships

Introduction To Consumer Behavior (RMT-744)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction: Diversity In The Marketplace
     Consumer Research  
     Market Segmentation  
     Consumer Motivations
  In Section 2 of this course you will cover these topics:
     Personality And Consumer Behavior  
     Consumer Perception  
     Consumer Learning
  In Section 3 of this course you will cover these topics:
     Consumer Attitude Formation And Change  
     Communication And Consumer Behavior
     Reference Groups And Family Influences
  In Section 4 of this course you will cover these topics:
     Social Class And Consumer Behavior
     The Influence Of Culture On Consumer Behavior
     Subcultures And Consumer Behavior
  In Section 5 of this course you will cover these topics:
     Cross-Cultural Consumer Behavior: An International Perspective
     Consumer Influence And The Diffusion Of Innovations
     Consumer Decision Making
✖

Course Details

WHO WE ARE

Knowledge will bring you the opportunity to make a difference.

California Institute of Business and Technology of Business and Technology is one of the greatest online colleges in the United States and a global pioneer in online education. CIBT, renowned for its inexpensive online degree programs and accessibility, enables working professionals and individuals to continue their education at their own speed and in their own time.

Discover More

Get Substantial Career Growth With Our Accredited Degree Programs.

About Us