Graduate Diploma in Business & Management in Advertising

Eligibility Details

Bachelor's degree, or equiv. International Education

Credit Hours

30 total credit hours

Total Courses

05 courses

Program Duration

6 Months (Self-Paced) Program

Program Fee

$6,450

COURSES OFFERED

A graduate degree from CIBT helps you solidify your growth as a person by giving you the chance to try out many different businesses and ventures. This lets you live the way you want to live. 

  • Courses Code

  • Courses Name

  • Credit Hours

  • ADV-104

  • Marketing Research (ADV-104)

  • 6 Credits Credits

  • View

  • MKT-224

  • Marketing And High Technology Products (MKT-224)

  • 6 Credits Credits

  • View

  • ADV-684

  • Introduction To Advertising Media (ADV-684)

  • 6 Credits Credits

  • View

  • ADV-690

  • Introduction To Conflict Management (ADV-690)

  • 6 Credits Credits

  • View

  • RMT-744

  • Introduction To Consumer Behavior (RMT-744)

  • 6 Credits Credits

  • View

Marketing Research (ADV-104)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To Marketing Research
     The Marketing Research Process
     Defining The Problem And Determining Research Objectives
  In Section 2 of this course you will cover these topics:
     Research Design
     Secondary Data And Databases
     Observation, Focus Groups, And Other Qualitative Methods
  In Section 3 of this course you will cover these topics:
     Survey Research
     Primary Data Collection: Observation
     Primary Data Collection: Experimentation
  In Section 4 of this course you will cover these topics:
     Measurement In Marketing Research
     Designing The Questionnaire
     Basic Sampling Issues
  In Section 5 of this course you will cover these topics:
     Sample Size Determination
     Data Processing And Fundamental Data Analysis
     The Marketing Research Report: Preparation And Presentation

Marketing And High Technology Products (MKT-224)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To High-Technology
     Strategy And Corporate Culture In High-Tech Firms
     Relationship Marketing: Partnerships And Alliances
  In Section 2 of this course you will cover these topics:
     Market Orientation And Rd—Marketing Interaction In High-Technology Firms
     Marketing Research Tools In High-Tech Markets
     Understanding High-Tech Customers
  In Section 3 of this course you will cover these topics:
     Product Development And Management Issues In High-Tech Markets
     Distribution Channels And Supply Chain Management In High-Tech Markets
  In Section 4 of this course you will cover these topics:
     Pricing Considerations In High-Tech Markets
     Advertising And Promotion In High-Tech Markets: Tools To Build And Maintain Customer Relationships
  In Section 5 of this course you will cover these topics:
     E-Business, E-Commerce And The Internet
     Realizing The Promise Of Technology

Introduction To Advertising Media (ADV-684)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Background Of Today’S Advertising
     Roles Of Advertising
     The Advertising Spiral And Brand Planning
     Target Marketing
     The Advertising Agency, Media Services, And Other Services
  In Section 2 of this course you will cover these topics:
     The Advertiser’S Marketing/Advertising Operation
     Media Strategy
     Using Television
     Using Radio
     Using Newspapers
  In Section 3 of this course you will cover these topics:
     Using Magazines
     Out-Of-Home Advertising
     Internet And Direct-Response Advertising
     Sales Promotion
     Research In Advertising
  In Section 4 of this course you will cover these topics:
     Creating The Message
     The Total Concept: Words And Visuals
     Print Production
     The Television Commercial
     The Radio Commercial
  In Section 5 of this course you will cover these topics:
     Trademarks And Packaging
     The Complete Campaign
     International Advertising
     Economic, Social, And Legal Effects Of Advertising

Introduction To Conflict Management (ADV-690)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Dispute Resolution Processes: An Introduction
     Conflict Diagnosis
     Recurrent Themes In Conflict Diagnosis
     Conflict In Organization
  In Section 2 of this course you will cover these topics:
     Recognizing Types Of Conflict
     Resolution Of Structural Conflict
     Resolution Of Interpersonal Conflict
     Negotiation: The Open Approach To Conflict Resolution
  In Section 3 of this course you will cover these topics:
     Politics: The Secret Approach To Conflict Resolution
     Conflict Resolution Strategies And Collaboration Conflict Strategy In The Workplace
     Preventing Conflict
     Approaches To Conflict
  In Section 4 of this course you will cover these topics:
     Listening To Resolve Conflict And Build Lasting Relationships
     Opening The Doors To Conflict Resolution
     Integrative Negotiation: Negotiating As Partners
     Overcoming Barriers To Integrative Negotiation
  In Section 5 of this course you will cover these topics:
     Mediating Conflicts Between Parties
     Decision-Making Choices For The Manager
     Handling Conflicts Requiring Direct Confrontation

Introduction To Consumer Behavior (RMT-744)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction: Diversity In The Marketplace
     Consumer Research  
     Market Segmentation  
     Consumer Motivations
  In Section 2 of this course you will cover these topics:
     Personality And Consumer Behavior  
     Consumer Perception  
     Consumer Learning
  In Section 3 of this course you will cover these topics:
     Consumer Attitude Formation And Change  
     Communication And Consumer Behavior
     Reference Groups And Family Influences
  In Section 4 of this course you will cover these topics:
     Social Class And Consumer Behavior
     The Influence Of Culture On Consumer Behavior
     Subcultures And Consumer Behavior
  In Section 5 of this course you will cover these topics:
     Cross-Cultural Consumer Behavior: An International Perspective
     Consumer Influence And The Diffusion Of Innovations
     Consumer Decision Making
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Course Details

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