Graduate Course Certificate in Business & Management in Marketing

Eligibility Details

Bachelor's degree, or equiv. International Education

Credit Hours

6 total credit hours

Total Courses

01 courses

Program Duration

3 Months (Self-Paced) Program

Program Fee

$1,560

COURSES OFFERED

A graduate course certificate from CIBT is recognised by a variety of international accrediting bodies, and the decree it carries will open the door to a series of work prospects that will eventually advance your career.

  • Courses Code

  • Courses Name

  • Credit Hours

  • MKT-003

  • Contemporary Direct Marketing (MKT-003)

  • 6 Credits Credits

  • View

  • BA-019

  • Sales And Sales Management (BA-019)

  • 6 Credits Credits

  • View

  • MKT-780

  • Advertising And Integrated Marketing Communications (MKT-780)

  • 6 Credits Credits

  • View

  • ADV-796

  • Advanced Marketing Research (ADV-796)

  • 6 Credits Credits

  • View

  • BA-853

  • Marketing Management (BA-853)

  • 6 Credits Credits

  • View

Contemporary Direct Marketing (MKT-003)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Elements Of Direct Marketing
     Direct Marketing Lists And Segmentation
     Database-Driven Direct Marketing
  In Section 2 of this course you will cover these topics:
     Planning The Offer
     Creative Strategies In Direct Marketing
     Direct Mail And Other Print Media
  In Section 3 of this course you will cover these topics:
     Broadcast And Other Electronic Media
     Telemarketing
     The Internet
  In Section 4 of this course you will cover these topics:
     Customer Service Fulfillment
     Direct Marketing Research: Survey And Experimentation
     Regulatory Environment: The Ethical And Legal Issues In Direct Marketing
  In Section 5 of this course you will cover these topics:
     Business-To-Business (Industrial) Direct Marketing
     Direct Marketing For Nonprofit Organizations
     International Direct Marketing

Sales And Sales Management (BA-019)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Why Service Matters
     Behaviors That Engage Customers
     Active Listening
  In Section 2 of this course you will cover these topics:
     Use The Telephone Right For Good Service
     Use Friendly Web Sites And Electronic Communication
     Recognize And Deal With Customer Turnoffs
  In Section 3 of this course you will cover these topics:
     Get Customer Feedback
     Recover The Potentially Lost Customer
     Exceed Expectations With Value
  In Section 4 of this course you will cover these topics:
     Electronic Commerce And Customers
     Customers Relationship Management
     Managing Your Time And Tasks To Reduce Stress
  In Section 5 of this course you will cover these topics:
     Get Employees To Give Great Service
     Recognize The Emerging Trends In Customer Service

Advertising And Integrated Marketing Communications (MKT-780)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Using Advertising And Promotion To Build Brands
     Imc Partners And Industry Organization
     Brands And Stakeholder Relationships
     How Brand Communication Works
     Consumer Response
  In Section 2 of this course you will cover these topics:
     Imc Planning
     Segmenting And Targeting
     Data Driven Communication
     Creative Message Strategies
     Message Execution
  In Section 3 of this course you will cover these topics:
     Media Characteristics
     The Internet And Interactivity
     Advertising And Imc Media Planning
     Consumer Sales Promotion And Packaging
  In Section 4 of this course you will cover these topics:
     Channel Marketing: Trade Promotion And Co-Marketing
     Personal Selling
     Public Relations And Brand Publicity
     Direct Marketing: The Dialogue Builder
  In Section 5 of this course you will cover these topics:
     Experiential Contact: Events, Sponsorships, And Customer Service
     Social, Ethical, And Legal Issues
     International Marketing Communication
     Measurement, Evaluation, And Effectiveness

Advanced Marketing Research (ADV-796)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To Marketing Research
     Developing The Marketing Research Problem
     Research Design
     Exploratory Research Design: Secondary Data
     Exploratory Research Design: Qualitative Research
  In Section 2 of this course you will cover these topics:
     Descriptive Research Design: Survey And Observation
     Causal Research Design: Experimentation
     Measurement And Scaling: Fundamentals And Comparative Scaling
     Measurement And Scaling: Non-Comparative Scaling Techniques
     Questionnaire And Form Design
  In Section 3 of this course you will cover these topics:
     Sampling: Design And Procedures
     Sampling: Final And Initial Sample Size Determination
     Fieldwork
     Data Preparation
     Frequency Distribution, Cross-Tabulation, And Hypothesis Testing
  In Section 4 of this course you will cover these topics:
     Analysis Of Variance And Covariance
     Correlation And Regression
     Discriminant And Logit Analysis
     Factor Analysis
  In Section 5 of this course you will cover these topics:
     Cluster Analysis
     Multidimensional Scaling And Conjoint Analysis
     Report Preparation And Presentation
     International Marketing Research

Marketing Management (BA-853)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Defining Marketing For The Twenty-First Century
     Strategic Planning And The Marketing Management Process
     Marketing Research: Process And Systems For Decision Making
  In Section 2 of this course you will cover these topics:
     Consumer Behavior
     Business, Government, And Institutional Buying
     Identifying Market Segments And Targets
  In Section 3 of this course you will cover these topics:
     Product And Brand Strategy
     New Product Planning And Development
     Designing And Managing Integrated Marketing Communications
  In Section 4 of this course you will cover these topics:
     Personal Selling, Relationship Building, And Sales Management
     Distribution Strategy
     Pricing Strategy
  In Section 5 of this course you will cover these topics:
     The Marketing Of Services
     Tapping Into Global Markets
     Managing A Holistic Marketing Organization
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Course Details

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