Associate to Bachelor's Degree (ABA) in Product and Brand Management

Eligibility Details

High School Diploma, GED or equiv. International Education

Credit Hours

84-140 total credit hours

Total Courses

14-18 courses

Program Duration

1 Year (Self-Paced) Program

Program Fee

$18,480

COURSES OFFERED

An associate to bachelor's degree from CIBT may provide a consistent work path that will allow you to grow in your area. Aside from this, online accreditation agencies will recognise CIBT's associate to bachelor's degrees.

  • Courses Code

  • Courses Name

  • Credit Hours

  • BA-031

  • Introduction To Business (BA-031)

  • 6 Credits Credits

  • View

  • BA-064

  • Marketing Essentials (BA-064)

  • 6 Credits Credits

  • View

  • BA-226

  • Business Communication (BA-226)

  • 6 Credits Credits

  • View

  • BA-375

  • Fundamentals Of Accounting (BA-375)

  • 6 Credits Credits

  • View

  • BA-608

  • Introduction To Finance (BA-608)

  • 6 Credits Credits

  • View

  • BA-686

  • Management & Administration (BA-686)

  • 6 Credits Credits

  • View

  • BA-707

  • E-Business (BA-707)

  • 6 Credits Credits

  • View

  • BA-785

  • Human Resources (BA-785

  • 6 Credits Credits

  • View

  • PBM-188

  • Marketing Channels (PBM-188)

  • 6 Credits Credits

  • View

  • PBM-332

  • Current Issues In Brand Management (PBM-332)

  • 6 Credits Credits

  • View

  • PBM-389

  • Marketing Of High Technology Products (PBM-389)

  • 6 Credits Credits

  • View

  • PBM-754

  • Fundamentals Of Production Planning (PBM-754)

  • 6 Credits Credits

  • View

  • PBM-839

  • Introduction To New Product Development (PBM-839)

  • 6 Credits Credits

  • View

  • PBM-870

  • Introduction To Product And Brand Management (PBM-870)

  • 6 Credits Credits

  • View

Introduction To Business (BA-031)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Business Environment
     Competing In Global Markets
     Demonstrating Ethical Behavior And Social Responsibility
     Entrepreneurship And Starting A Small Business
  In Section 2 of this course you will cover these topics:
     Business Management
     Adapting Organizations To Today’S Markets
     Producing Worldclass Goods And Services
  In Section 3 of this course you will cover these topics:
     Employee Behavior And Motivation
     Leadership And Decision Making
     Human Resource Management And Labor Relations
  In Section 4 of this course you will cover these topics:
     Marketing: Building Customer Relationships
     Pricing, Distributing, And Promoting Products
     Information Technology For Business
  In Section 5 of this course you will cover these topics:
     Understanding Financial Information And Accounting
     Money And Banking
     Financial Management

Marketing Essentials (BA-064)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Defining Marketing For The 21st Century
     Developing Successful Marketing And Organizational Strategies
     Scanning The Marketing Environment
     Ethical And Social Responsibility In Marketing
  In Section 2 of this course you will cover these topics:
     Understanding Consumer Behavior
     Understanding Organizations As Customers
     Understanding And Reaching Global Consumers And Markets   
     Marketing Research: From Customer Insights To Actions
  In Section 3 of this course you will cover these topics:
     Market Segmentation, Targeting, And Positioning
     Developing New Products And Services
     Managing Successful Products And Brands
     Services Marketing
  In Section 4 of this course you will cover these topics:
     Managing Marketing Channels And Wholesaling
     Retailing
     Integrated Marketing Communications And Direct Marketing
     Advertising And Public Relations
  In Section 5 of this course you will cover these topics:
     Sales Promotion, Personal Selling And Sales Management
     Developing Pricing Strategies And Programs
     The Strategic Marketing Process

Business Communication (BA-226)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Understanding Business Communication In Today’S Workplace
     Mastering Team Skills And Interpersonal Communication
     Planning Business Messages
  In Section 2 of this course you will cover these topics:
     Writing Business Messages
     Completing Business Messages
     Crafting Messages For Electronic Media
  In Section 3 of this course you will cover these topics:
     Writing Routine And Positive Messages
     Writing Negative Messages
     Writing Persuasive Messages
  In Section 4 of this course you will cover these topics:
     Writing And Completing Reports And Proposals
     Preparing And Delivering Presentations
  In Section 5 of this course you will cover these topics:
     Building Careers And Writing Résumés
     Applying And Interviewing For Employment
     The Importance Of Effective Communication In The Workplace

Fundamentals Of Accounting (BA-375)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Accounting Matters
     The Building Blocks Of Accounting
     Financial Statements
     Double Entry System
  In Section 2 of this course you will cover these topics:
     Business Transaction Analysis
     The Trial Balance
     Cash Flows And The Timing Of Transactions
  In Section 3 of this course you will cover these topics:
     Adjusting Entries
     Completing The Accounting Cycle
     Financial Reporting And Analysis
  In Section 4 of this course you will cover these topics:
     Evaluation Of Profitability
     Inventories 
     Accounting For Common Stock Issues
  In Section 5 of this course you will cover these topics:
     Dividends
     Long Term Assets
     Cash, Receivables And Reconciliation

Introduction To Finance (BA-608)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To Finance
     The Role Of Financial Markets Financial Intermediaries
     Time Value Of Money
  In Section 2 of this course you will cover these topics:
     Annuities
     Risk And Return
  In Section 3 of this course you will cover these topics:
     Analysis Of Financial Statements
     Financial Ratios
  In Section 4 of this course you will cover these topics:
     Interest Rates And Bond Valuation
     Stock Valuation
  In Section 5 of this course you will cover these topics:
     Capital Budgeting Cash Flows
     Capital Budgeting Techniques

Management & Administration (BA-686)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Management And Its Evolution
     Managing In A Global Environment
     Managing Social Responsibility And Ethics
     Managing Employee Diversity
  In Section 2 of this course you will cover these topics:
     Managing Organizational Culture And Change
     Entrepreneurship
     Strategic Management
  In Section 3 of this course you will cover these topics:
     Managing The Planning Process
     Decision Making
     Managing The Structure And Design Of Organizations
  In Section 4 of this course you will cover these topics:
     Human Resource Management
     Leading And Motivating Others
     Managing Communication
  In Section 5 of this course you will cover these topics:
     Managing Teams
     Operations Management
     Managing Information Systems

E-Business (BA-707)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     The World Of E-Business
     E Business Strategy
     Spotting E Business Trends
  In Section 2 of this course you will cover these topics:
     E Business Relationships
     E-Business Technological Infrastructure
  In Section 3 of this course you will cover these topics:
     Wireless Technologies For E Business
     Enterprise E-Business Systems
  In Section 4 of this course you will cover these topics:
     Electronic Commerce Systems
     Demystifying E-Procurement: Buy-Side, Sell-Side, Netmarkets, And Trading Exchanges 
  In Section 5 of this course you will cover these topics:
     E-Business Network And Web Site Security
     E-Business Web Site Management

Human Resources (BA-785

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Strategic Human Resource Management: An Overview
     Equal Employment Opportunity And Human Resources Management
     Job Analysis And Design
  In Section 2 of this course you will cover these topics:
     Strategic Planning And Hr Planning
     Recruiting Employees
     Selection And Placement
  In Section 3 of this course you will cover these topics:
     Training And Development
     Performance Management And Appraisal
     The Organizational Reward System
  In Section 4 of this course you will cover these topics:
     Base Wage And Salary Systems
     Incentive Pay Systems
     Managing Employee Benefits
  In Section 5 of this course you will cover these topics:
     A Safe And Healthy Work Environment
     Union/Management Relations
     Managing Human Resources Globally

Marketing Channels (PBM-188)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Marketing Channel Concepts
     The Channel Participants
     The Environment Of Marketing Channels
     Behavioral Processes In Marketing Channels
  In Section 2 of this course you will cover these topics:
     Strategy In Marketing Channels
     Designing The Marketing Channel
     Selecting The Channel Members
     Target Markets And Channel Design Strategy
  In Section 3 of this course you will cover these topics:
     Motivating The Channel Members
     Product Issues In Channel Management
     Pricing Issues In Channel Management
     Promotion Through The Marketing Channel
  In Section 4 of this course you will cover these topics:
     Logistics And Channel Management
     Evaluating Channel Member Performance
     Electronic Marketing Channels
  In Section 5 of this course you will cover these topics:
     Direct Selling And Direct Marketing Channel Systems
     Marketing Channels For Services
     International Channel Perspectives

Current Issues In Brand Management (PBM-332)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     The World Of Advertising And Integrated Brand Promotion
     The Structure Of The Advertising Industry: Advertisers, Advertising Agencies, And Support Organizations
     The Evolution Of Promoting And Advertising Brands
     Social, Ethical, And Regulatory Aspects Of Advertising
  In Section 2 of this course you will cover these topics:
     Advertising, Integrated Brand Promotion, And Consumer Behavior
     Market Segmentation, Positioning, And The Value Proposition
     Advertising And Promotion Research
     Planning Advertising And Integrated Brand Promotion
  In Section 3 of this course you will cover these topics:
     Advertising Planning: An International Perspective
     Creativity, Advertising, And The Brand
     Message Strategy
     Copywriting
  In Section 4 of this course you will cover these topics:
     Art Direction And Production
     Media Strategy And Planning For Advertising And Ibp
     Media Planning: Print, Television, And Radio
     Media Planning: Advertising And Ibp On The Internet
  In Section 5 of this course you will cover these topics:
     Support Media, Event Sponsorship, And Branded Entertainment
     Sales Promotion And Point-Of-Purchase Advertising
     Direct Marketing
     Public Relations And Corporate Advertising

Marketing Of High Technology Products (PBM-389)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To High-Technology
     Strategy And Corporate Culture In High-Tech Firms
     Relationship Marketing: Partnerships And Alliances
  In Section 2 of this course you will cover these topics:
     Market Orientation And Rdmarketing Interaction In High-Technology Firms
     Marketing Research Tools In High-Tech Markets
  In Section 3 of this course you will cover these topics:
     Understanding High-Tech Customers
     Product Development And Management Issues In High-Tech Markets
  In Section 4 of this course you will cover these topics:
     Distribution Channels And Supply Chain Management In High-Tech Markets
     Pricing Considerations In High-Tech Markets
  In Section 5 of this course you will cover these topics:
     Advertising And Promotion In High-Tech Markets
     E-Business, E-Commerce And The Internet.
     Realizing The Promise Of Technology

Fundamentals Of Production Planning (PBM-754)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Overview Of Planning And Control
     Forecasting Fundamentals
     Sales And Operations Planning
  In Section 2 of this course you will cover these topics:
     The Master Schedule
     Inventory Management
     Material Requirements Planning
  In Section 3 of this course you will cover these topics:
     Capacity Management
     Production Activity Control
  In Section 4 of this course you will cover these topics:
     Lean Production And Jit
     Theory Of Constraints And Drum-Buffer-Rope
  In Section 5 of this course you will cover these topics:
     Partnering Activities- Purchasing And Distribution
     System Integration And Implementation

Introduction To New Product Development (PBM-839)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Innovation Management: An Introduction
     Economics And Market Adoption
     Managing Innovation Within Firms
     Innovation And Operations Management
  In Section 2 of this course you will cover these topics:
     Managing Intellectual Property
     Managing Organizational Knowledge
     Strategic Alliances And Networks
  In Section 3 of this course you will cover these topics:
     Management Of Research Development
     Managing Rd Projects
     Open Innovation And Technology Transfer
  In Section 4 of this course you will cover these topics:
     Product Brand Strategy
     New Product Development
     Packaging And Product Development
  In Section 5 of this course you will cover these topics:
     New Service Innovation
     Market Research And Its Influence On New Product Development
     Managing Thenew Product Development Process

Introduction To Product And Brand Management (PBM-870)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To Product Management
     Marketing Planning
     Defining The Competitive Set
     Category Attractiveness Analysis
  In Section 2 of this course you will cover these topics:
     Competitor Analysis
     Customer Analysis
     Market Potential And Sales Forecasting
  In Section 3 of this course you will cover these topics:
     Developing Product Strategy
     New Products
     Pricing Decisions
  In Section 4 of this course you will cover these topics:
     Advertising Decisions
     Promotions
     Channel Management
  In Section 5 of this course you will cover these topics:
     Service And Direct Customer-Based Marketing
     Financial Analysis
     Marketing Metrics
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Course Details

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