Associate to Bachelor's Degree (ABA) in Marketing

Eligibility Details

High School Diploma, GED or equiv. International Education

Credit Hours

84-140 total credit hours

Total Courses

14-18 courses

Program Duration

1 Year (Self-Paced) Program

Program Fee

$18,480

COURSES OFFERED

An associate to bachelor's degree from CIBT may provide a consistent work path that will allow you to grow in your area. Aside from this, online accreditation agencies will recognise CIBT's associate to bachelor's degrees.

  • Courses Code

  • Courses Name

  • Credit Hours

  • BA-031

  • Introduction To Business (BA-031)

  • 6 Credits Credits

  • View

  • BA-064

  • Marketing Essentials (BA-064)

  • 6 Credits Credits

  • View

  • BA-226

  • Business Communication (BA-226)

  • 6 Credits Credits

  • View

  • BA-375

  • Fundamentals Of Accounting (BA-375)

  • 6 Credits Credits

  • View

  • BA-608

  • Introduction To Finance (BA-608)

  • 6 Credits Credits

  • View

  • BA-686

  • Management & Administration (BA-686)

  • 6 Credits Credits

  • View

  • BA-707

  • E-Business (BA-707)

  • 6 Credits Credits

  • View

  • BA-785

  • Human Resources (BA-785

  • 6 Credits Credits

  • View

  • ADV-104

  • Marketing Research (ADV-104)

  • 6 Credits Credits

  • View

  • MKT-224

  • Marketing And High Technology Products (MKT-224)

  • 6 Credits Credits

  • View

  • MKT-343

  • Principles Of Professional Selling (MKT-343)

  • 6 Credits Credits

  • View

  • MKT-571

  • Introduction To Marketing (MKT-571)

  • 6 Credits Credits

  • View

  • RMT-744

  • Introduction To Consumer Behavior (RMT-744)

  • 6 Credits Credits

  • View

  • ADV-889

  • Introduction To Advertising (ADV-889)

  • 6 Credits Credits

  • View

Introduction To Business (BA-031)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Business Environment
     Competing In Global Markets
     Demonstrating Ethical Behavior And Social Responsibility
     Entrepreneurship And Starting A Small Business
  In Section 2 of this course you will cover these topics:
     Business Management
     Adapting Organizations To Today’S Markets
     Producing Worldclass Goods And Services
  In Section 3 of this course you will cover these topics:
     Employee Behavior And Motivation
     Leadership And Decision Making
     Human Resource Management And Labor Relations
  In Section 4 of this course you will cover these topics:
     Marketing: Building Customer Relationships
     Pricing, Distributing, And Promoting Products
     Information Technology For Business
  In Section 5 of this course you will cover these topics:
     Understanding Financial Information And Accounting
     Money And Banking
     Financial Management

Marketing Essentials (BA-064)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Defining Marketing For The 21st Century
     Developing Successful Marketing And Organizational Strategies
     Scanning The Marketing Environment
     Ethical And Social Responsibility In Marketing
  In Section 2 of this course you will cover these topics:
     Understanding Consumer Behavior
     Understanding Organizations As Customers
     Understanding And Reaching Global Consumers And Markets   
     Marketing Research: From Customer Insights To Actions
  In Section 3 of this course you will cover these topics:
     Market Segmentation, Targeting, And Positioning
     Developing New Products And Services
     Managing Successful Products And Brands
     Services Marketing
  In Section 4 of this course you will cover these topics:
     Managing Marketing Channels And Wholesaling
     Retailing
     Integrated Marketing Communications And Direct Marketing
     Advertising And Public Relations
  In Section 5 of this course you will cover these topics:
     Sales Promotion, Personal Selling And Sales Management
     Developing Pricing Strategies And Programs
     The Strategic Marketing Process

Business Communication (BA-226)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Understanding Business Communication In Today’S Workplace
     Mastering Team Skills And Interpersonal Communication
     Planning Business Messages
  In Section 2 of this course you will cover these topics:
     Writing Business Messages
     Completing Business Messages
     Crafting Messages For Electronic Media
  In Section 3 of this course you will cover these topics:
     Writing Routine And Positive Messages
     Writing Negative Messages
     Writing Persuasive Messages
  In Section 4 of this course you will cover these topics:
     Writing And Completing Reports And Proposals
     Preparing And Delivering Presentations
  In Section 5 of this course you will cover these topics:
     Building Careers And Writing Résumés
     Applying And Interviewing For Employment
     The Importance Of Effective Communication In The Workplace

Fundamentals Of Accounting (BA-375)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Accounting Matters
     The Building Blocks Of Accounting
     Financial Statements
     Double Entry System
  In Section 2 of this course you will cover these topics:
     Business Transaction Analysis
     The Trial Balance
     Cash Flows And The Timing Of Transactions
  In Section 3 of this course you will cover these topics:
     Adjusting Entries
     Completing The Accounting Cycle
     Financial Reporting And Analysis
  In Section 4 of this course you will cover these topics:
     Evaluation Of Profitability
     Inventories 
     Accounting For Common Stock Issues
  In Section 5 of this course you will cover these topics:
     Dividends
     Long Term Assets
     Cash, Receivables And Reconciliation

Introduction To Finance (BA-608)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To Finance
     The Role Of Financial Markets Financial Intermediaries
     Time Value Of Money
  In Section 2 of this course you will cover these topics:
     Annuities
     Risk And Return
  In Section 3 of this course you will cover these topics:
     Analysis Of Financial Statements
     Financial Ratios
  In Section 4 of this course you will cover these topics:
     Interest Rates And Bond Valuation
     Stock Valuation
  In Section 5 of this course you will cover these topics:
     Capital Budgeting Cash Flows
     Capital Budgeting Techniques

Management & Administration (BA-686)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Management And Its Evolution
     Managing In A Global Environment
     Managing Social Responsibility And Ethics
     Managing Employee Diversity
  In Section 2 of this course you will cover these topics:
     Managing Organizational Culture And Change
     Entrepreneurship
     Strategic Management
  In Section 3 of this course you will cover these topics:
     Managing The Planning Process
     Decision Making
     Managing The Structure And Design Of Organizations
  In Section 4 of this course you will cover these topics:
     Human Resource Management
     Leading And Motivating Others
     Managing Communication
  In Section 5 of this course you will cover these topics:
     Managing Teams
     Operations Management
     Managing Information Systems

E-Business (BA-707)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     The World Of E-Business
     E Business Strategy
     Spotting E Business Trends
  In Section 2 of this course you will cover these topics:
     E Business Relationships
     E-Business Technological Infrastructure
  In Section 3 of this course you will cover these topics:
     Wireless Technologies For E Business
     Enterprise E-Business Systems
  In Section 4 of this course you will cover these topics:
     Electronic Commerce Systems
     Demystifying E-Procurement: Buy-Side, Sell-Side, Netmarkets, And Trading Exchanges 
  In Section 5 of this course you will cover these topics:
     E-Business Network And Web Site Security
     E-Business Web Site Management

Human Resources (BA-785

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Strategic Human Resource Management: An Overview
     Equal Employment Opportunity And Human Resources Management
     Job Analysis And Design
  In Section 2 of this course you will cover these topics:
     Strategic Planning And Hr Planning
     Recruiting Employees
     Selection And Placement
  In Section 3 of this course you will cover these topics:
     Training And Development
     Performance Management And Appraisal
     The Organizational Reward System
  In Section 4 of this course you will cover these topics:
     Base Wage And Salary Systems
     Incentive Pay Systems
     Managing Employee Benefits
  In Section 5 of this course you will cover these topics:
     A Safe And Healthy Work Environment
     Union/Management Relations
     Managing Human Resources Globally

Marketing Research (ADV-104)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To Marketing Research
     The Marketing Research Process
     Defining The Problem And Determining Research Objectives
  In Section 2 of this course you will cover these topics:
     Research Design
     Secondary Data And Databases
     Observation, Focus Groups, And Other Qualitative Methods
  In Section 3 of this course you will cover these topics:
     Survey Research
     Primary Data Collection: Observation
     Primary Data Collection: Experimentation
  In Section 4 of this course you will cover these topics:
     Measurement In Marketing Research
     Designing The Questionnaire
     Basic Sampling Issues
  In Section 5 of this course you will cover these topics:
     Sample Size Determination
     Data Processing And Fundamental Data Analysis
     The Marketing Research Report: Preparation And Presentation

Marketing And High Technology Products (MKT-224)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To High-Technology
     Strategy And Corporate Culture In High-Tech Firms
     Relationship Marketing: Partnerships And Alliances
  In Section 2 of this course you will cover these topics:
     Market Orientation And Rd—Marketing Interaction In High-Technology Firms
     Marketing Research Tools In High-Tech Markets
     Understanding High-Tech Customers
  In Section 3 of this course you will cover these topics:
     Product Development And Management Issues In High-Tech Markets
     Distribution Channels And Supply Chain Management In High-Tech Markets
  In Section 4 of this course you will cover these topics:
     Pricing Considerations In High-Tech Markets
     Advertising And Promotion In High-Tech Markets: Tools To Build And Maintain Customer Relationships
  In Section 5 of this course you will cover these topics:
     E-Business, E-Commerce And The Internet
     Realizing The Promise Of Technology

Principles Of Professional Selling (MKT-343)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Personal Selling And The Marketing Concept
     Creating Value With A Relationship Strategy
     Communication Styles: A Key To Adaptive Selling Today
     Ethics: The Foundation For Relationships In Selling
  In Section 2 of this course you will cover these topics:
     Creating Product Solutions
     Product-Selling Strategies That Add Value
     The Buying Process And Buyer Behavior
  In Section 3 of this course you will cover these topics:
     Developing And Qualifying A Prospect Base
     Approaching The Customer With Adaptive Selling
     Creating The Consultative Sales Presentation
  In Section 4 of this course you will cover these topics:
     Creating Value With The Sales Demonstration
     Negotiating Buyer Concerns
     Adapting The Close And Confirming The Partnership
  In Section 5 of this course you will cover these topics:
     Servicing The Sale And Building The Partnership
     Opportunity Management: The Key To Greater Sales Productivity
     Management Of The Sales Force

Introduction To Marketing (MKT-571)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Marketing: Creating And Capturing Customer Value
     Developing Successful Marketing And Organizational Strategies
     Analyzing The Marketing Environment
     Ethical And Social Responsibility In Marketing
  In Section 2 of this course you will cover these topics:
     Managing Marketing Information To Gain Customer Insights
     Understanding Consumer And Business Buyer Behavior
     Customer-Driven Marketing Strategy: Creating Value For Target Customers
  In Section 3 of this course you will cover these topics:
     Products, Services, And Brands: Building Customer Value
     New-Product Development And Product Life-Cycle Strategies
     Pricing: Understanding And Capturing Customer Value
  In Section 4 of this course you will cover these topics:
     Managing Marketing Channels
     Retailing And Wholesaling
     Integrated Marketing Communications And Direct Marketing
  In Section 5 of this course you will cover these topics:
     Communicating Customer Value: Advertising And Public Relations
     Communicating Customer Value: Personal Selling And Sales Promotion
     Direct And Online Marketing: Building Direct Customer Relationships

Introduction To Consumer Behavior (RMT-744)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction: Diversity In The Marketplace
     Consumer Research  
     Market Segmentation  
     Consumer Motivations
  In Section 2 of this course you will cover these topics:
     Personality And Consumer Behavior  
     Consumer Perception  
     Consumer Learning
  In Section 3 of this course you will cover these topics:
     Consumer Attitude Formation And Change  
     Communication And Consumer Behavior
     Reference Groups And Family Influences
  In Section 4 of this course you will cover these topics:
     Social Class And Consumer Behavior
     The Influence Of Culture On Consumer Behavior
     Subcultures And Consumer Behavior
  In Section 5 of this course you will cover these topics:
     Cross-Cultural Consumer Behavior: An International Perspective
     Consumer Influence And The Diffusion Of Innovations
     Consumer Decision Making

Introduction To Advertising (ADV-889)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To Advertising
     Advertising’S Role In Marketing
     Advertising And Society
  In Section 2 of this course you will cover these topics:
     How Advertising Works
     The Consumer Audience
     Strategic Research
  In Section 3 of this course you will cover these topics:
     Strategic Planning
     Print And Out-Of-Home Media
     Broadcast Media
  In Section 4 of this course you will cover these topics:
     Interactive And Alternative Media
     Media Planning And Buying
  In Section 5 of this course you will cover these topics:
     The Creative Side And Message Strategy
     Copywriting
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Course Details

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